Pro Sales Representative

American Woodmark Corp.

Denver, CO

Company Overview:  With over 30 locations across the country, American Woodmark is a leading cabinet manufacturer servicing the remodel and new construction markets. With over 10,000 employees, more than 15 brands and hundreds of cabinet styles, our commitment to quality and caring for our customers and employees never wavers.



To identify, develop, oversee, and maintain relationships with key customers and personnel at Home Depot in a manner that maximizes the successful selling of the American Woodmark portfolio of products and services to Home Depot Pro customers. 





To perform this job successfully, an individual must be able to excel at the essential functions assigned. The requirements listed below are representative of the knowledge, skill and ability required.


  • Proven track record in sales with 3 to 5 years of successful new business development experience
  • Proven skill in handling sensitive issues and achieving conflict resolution
  • Experience with Professional Contractors or Project Management is preferred


  • Ability to disseminate and utilize needed information from blueprints and schematics
  • Strong leadership skills
  • Drive, determination, and discipline of a self-starter
  • Excellent oral and written communication skills
  • Energy and focus to be goals and results orientated
  • Excellent planning and organization skills
  • Proficient use of Microsoft Windows based applications
  • Must have valid driver’s license and no record of previous suspensions/revocations within the last 3 years
  • Cannot have any vehicular offenses that resulted in a criminal conviction or more than 3 moving violations in the last year

Language Skills:

  • Ability to read, and interpret common business documents including technical reports, charts, graphs, and diagrams. Ability to listen and communicate effectively with customers/clients to respond to common inquiries or complaints from customers/clients, members of the business community and public.

Mathematical Skills:

  • Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to interpret graphs and diagrams.

Reasoning Ability:

  • Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.


  • Undergraduate degree: experience will be considered in lieu of a degree


  • Identify, develop, and implement a strategy that results in enhanced relationships between Home Depot and their Pro customers resulting in sales growth for American Woodmark Pro products
  • Responsible for sales and service related to Pro sales in assigned territory
  • Responsible for all new Pro business development planning and execution
  • Develop business relationships with client territory and regional PAR organization
  • Work with existing field sales team to grow overall understanding and identify Pro sales opportunities
  • Demonstrate and utilize effective time management and priority selling skills to maximize productivity and call efficiency
  • Develop and manage marketing, travel, and entertaining costs to maximize the growth of territory sales
  • Diagnose, resolve, and communicate customer concerns and resolutions regarding service and warranty issues
  • Conduct comparative analysis on competitor designs and quotes to convert potential sales
  • Gain understanding of competitors within the marketplace and provide reporting back in terms of product, pricing, and promotions



  • Achieve sales, expense, and transactional quality targets
  • Develop and execute PAR call strategies
  • Maintain and Manage business relationships with key customers
  • Execute marketing programs and promotions
  • Organize and participate in Managed Account Events (MAE) within territory
  • Mediation of service and warranty issues
  • Monitor and act on all territory metric reporting
  • Maintain and promote a team environment among all American Woodmark personnel
  • Analyze designs and provide feedback for alternative solutions for cost effectiveness
  • Mediation of service and warranty issues
  • Align with American Woodmark policies and procedures in performing responsibilities of job
  • Be a model of the American Woodmark culture



  • Typically, this position does not have supervisory responsibilities.


  • Territory: Covers the entire established Region(s)
  • Reports to: Pro Sales Manager
  • Travel Requirements:
    • Some in and out of town travel is required up to 60%.
    • Travel is typically by company car and commercial air carrier.
  • Typically, offices will be out of a private home, and hours will vary as necessitated by business.
  • The recruitment process may consist of any combination of phone, video and in-person interviews.
  • While performing the duties of this job, the employee is regularly required to stand, walk, talk, or hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to sit. Must be able to lift 50 pounds overhead.
  • Offers may be contingent upon successful completion of Background Check, Drug Screen, Physical Examination and/or potential Motor Vehicle Check.


  • Competitive Compensation
  • Health Care Benefits
  • Paid Holidays
  • Paid Vacation Days
  • Paid Sick Days
  • 401(k) Match
  • Tuition Assistance
  • Company Provided Vehicle
  • Internet and Cell Phone Allowance


The American Woodmark Corporation does not discriminate based on race, color, national origin, ancestry, age, religion, military and veteran status, sex, gender, gender identity, gender expression, sexual orientation, genetic information, marital status, medical condition, pregnancy, or any other legally protected characteristic; and it will comply with all applicable state discrimination laws. No person will be denied employment solely because of a disability, provided that the person can perform the essential functions of the position for which the person has applied, either with or without reasonable accommodations.