Allegra Senior Brand Lead

Principia Biopharma, Inc.

Morristown, NJ


Allegra Senior Brand Lead

Location: Morristown, NJ

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

About the job

Drive the development and execution of brand strategies and tactical plans for the US market, aligned with our North America region strategy.

As the Allegra Senior Brand Manager on our Consumer Healthcare team, you’ll report to the North America Allegra Zone Brand Head. Join our dynamic team and make a significant impact on our brand's success!

Main responsibilities:

  • Drive strategic leadership for the brand, ensuring aligned Where to Play and How to Win choices based on deep consumer insight and data analysis to drive sustainable sales growth and profitability.

  • Partner with the Global team to ensure local alignment with Global strategy.

  • Create integrated consumer campaigns including TV, precision marketing, digital, social, and consumer/ trade promotions. Utilize consumer journey insights and marketing mix analysis to connect with the right consumer, at the right moment, with the right message. Partner closely with cross-functional and external agency partners to build and execute plans.

  • Oversee management of P&L, leading forecasting, budget tracking, and the annual business planning process.

  • Collaborate closely and frequently with Field Sales and Sales Strategy to plan and execute programs that will drive growth at retail (e.g., buyer engagement, sizing/ pricing strategy, promo planning)

  • Partner with Innovation Lead to ensure alignment of innovation roadmap with the brand strategy and short-term financial plans. Develop and implement launch activation programs for innovation launches.

  • Talent management for team of 1-2 marketers

About you
  • Bachelor's degree required; MBA, preferred.

  • 7+ years of relevant experience.

  • Leadership skills to envision, engage, enable, and execute.

  • Collaboration and influence skills across various levels, cultures, and geographies.

  • Embrace change and innovation, initiating new and improved ways of working.

  • Responsibility for self and others in anticipation of future business needs.

  • Strong interpersonal skills.

  • Excellent written and verbal communication skills.

  • Strategic and analytical thinking.

  • Ability to balance long-term strategic priorities with short-term business needs.

  • Creativity and problem-solving abilities.

  • Flexibility to adapt to a constantly changing business environment.

  • Digitally savvy.

Why choose us?
  • Bring the miracles of science to life alongside a supportive, future-focused team.

  • Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

  • Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

  • Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

  • Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world. We are building loved brands that serve 1 billion consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

  • In this role you will be able to influence CHC strategic choices by providing insights about our innovation pipeline and integrating a robust forecast across the organization.


Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

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Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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