District Sales Manager – Law Enforcement (Midwest)

Smith & Wesson Corp.

Maryville, TN

Successful candidate must reside in territory (Iowa, Wisconsin, Illinois. Nebraska, Kansas, Minnesota and Missouri ) or be willing to relocate to assigned territory without relocation assistance.


Job Purpose:

This is a road sales position for a given geographical area in the US. Substantial travel is mandatory; averaging 8-15 nights per month. Monitor all law enforcement sales opportunities within the region. Demonstrate, show and service S&W products to all LE agencies at the city, state and federal level. Maintain accurate records of sales duties and initiatives. Provide training for new and existing customers. Communicate information to the HQ to maximize sales potential. Represent the company transmitting corporate image, good business practices and ethics. Report LE market activity and recommend products, prices and programs to maximize market penetration. Communicate market trends. Liaise with other LE regional managers to optimize customer relations. Operate within budget.



Essential duties include the following - other duties may be assigned:

  • Establish and maintain effective business contacts with the LE distribution network (dealers and distributors/resellers). Coordinate shooting demonstrations and training for all LE customers within territory.
  • Effectively manage a large geographic territory with at least 500 direct police agency contacts.
  • Prepare quotations, bids, proposals and requests for information while operating within all state, local and county laws and ordinances.
  • Liaise with the Operations and Legal teams to coordinate approval of all municipal sales and service contracts.
  • Manage reseller agreements, to include recommending new hires and terminations in order to effectively manage sales within a multi-state territory.
  • Personally observe and assist in the selling function.
  • Create presentations and speak to large audiences up to 50 or more police officers, procurement agents and publicly elected officials.
  • Teach / instruct Armorer and Law Enforcement Firearms Transitional Training classes.
  • Present new products and programs enthusiastically and effectively.
  • Perform rifle, pistol and warranty repairs.
  • Attend and orchestrate sales meetings, planning meetings, product demonstrations, and large multi-agency live fire shooting presentations.
  • Consolidate, analyze and communicate market data to HQ and current T&E agencies. Demonstrate to potential and new agencies adopting S&W pistols, rifles, suppressors and revolvers.
  • Communicate regulation changes, changes in account, corporate direction and competitor activities.
  • Investigate and resolve complaints in conjunction with the Technical Services team.
  • Prepare and continuously reevaluate a regional sales plan.
  • Operate within all U.S. Government Fair Acquisition Regulations.
  • Regular attendance (as defined in our policies) is required

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.


Education and Experience:

  • Bachelor's degree in Business Administration, Sales and Marketing or related field preferred.
  • A minimum of 3 to 5 years' experience in a sales, marketing or customer service role with a branded consumer products leader, preferably in the law enforcement sporting goods product category.
  • Military and/or Law Enforcement experience is highly preferred, but not required.

Competencies and Skills:

  • An ability to think ahead and plan over a 1-2-year time span.
  • The ability to organize and manage multiple priorities.
  • Sales and service systems development and deployment experience.
  • Employee training and development experience.
  • Strong customer orientation.
  • Excellent interpersonal and communication skills including presentation skills.
  • High performance team experience and the desire to be a strong team player.
  • Commitment to Company values.
  • Must have strong command of the English language; both verbal and written communications.
  • Exceptional skills in MS Office Suite -- Word, Excel, Outlook, Power Point.

Training Requirements:

  • Complete all required training by assigned department and position.
  • Participate in and follow all company initiatives.

Physical Demands:

  • Works in an office environment and/or driving a car.
  • Able to sit and work at a computer keyboard and/or drive a car for extended periods of time.
  • Able to lift and move up to 25 pounds occasionally.

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

Within any of our facilities, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing and distribution operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.

The following Personal Protective Equipment is required:

  • Safety glasses with side shields and hearing protection required when on manufacturing floor

The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.