Field Sales Applications Engineer

TriCor Direct

Milwaukee, WI

Who we are:
Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities.

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at

Why work at Brady:
A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth.

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back.

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world.

What we need:
The Field Sales Applications Engineer's primary role is to work directly with Brady customers, or indirectly though Brady’s channels, to design Optical Scanning, UHF and NFC RFID Scanning, Printing, Sensor Labels, and Integrated System Solutions that address customers’ data management needs in the industrial manufacturing market segment.  Along with engaging on projects, the SE will work with VAR (Value Added Reseller) partners on a project-by-project basis to help grow our network and drive adoption of our hardware and software. 

The Field Sales Applications Engineer also works directly with Brady’s US-based Strategic Account Management team to help them understand Brady’s technical capabilities and the process for qualifying qualify new opportunities.

What you’ll be doing:

  • Consults with VARs and customers on projects including: optical technologies, RFID technologies, Systems Integration, Printing, and overall manufacturing process optimization utilizing technology.
  • Engages with our strategic sales team to identify opportunities to enhance our current printer customer base with adjacent technologies.
  • Assists with training both internal and external partners (Sales and VAR network respectively) on product offering.
  • Discovers new hardware and software product development opportunities and filters VOC to Product Management.
  • Maintains active role in relevant industry groups with a focus on business development and networking.
  • Success is measured by traction of new projects within our sales team on the delivery of technical solutions and advancement of our VAR and channel network(s). 

What you’ll need to be successful:

  • Bachelor's degree from four-year college or university.
  • Demonstrated ability to meet and exceed goals.
  • Ability to work independently and as part of a team while displaying a high level of initiative.
  • 5 years of experience in technical solutions sales.
  • 3 years of experience with cloud-hosted software.
  • Highly effective verbal and written communication skills.
  • Up to 50% travel.


  • Complete insurance coverage with many starting on the first day of employment – medical, dental, vision, life.
  • Family benefits (parental leave, fertility coverage, adoption, and surrogacy assistance); Employee Assistance Program (behavioral health, family counseling).
  • 401K with company match.
  • Tuition reimbursement.
  • Paid vacation and holidays.
  • Dress for your day dress code.