Market Manager – Birmingham

Perrin Brewing Co.

Birmingham, AL



Position is responsible for the sales and distribution growth of the company’s products, focused on distributor management, market development, chain and retail execution.

Essential Responsibilities

  • Accountable for the management of the sales and distribution growth of the portfolio in the assigned market.
  • Develop distributor programs that identify, target, and market to existing and potential accounts, to maximize distribution, shelf space and “3P” merchandising efforts within the market.
  • Build share of mind and attention with distributors by:
  • Regularly attending and leading distributor meetings,
  • Keeping all levels of distributor management well-informed of company initiatives.
  • Developing incentives & programs that keep consistent focus and effort on our brands.
  • Tracking and measuring performance against key priorities.
  • Promote the “Multiplier Effect” by training and motivating distributor sales reps and mangers on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade.
  • Oversee and manage appropriate distributor inventory levels, working with customer orders team and distributor purchasing managers.
  • Foster and develop productive business relationships in the market that drives clear results.
  • Collaborate with Sales Director on development and execution of distributor’s Annual Business Plan and the overall strategic sales plan for the market to maximize sales and distribution.
  • Provide day to day management, development, training, and ultimate accountability of Field Sales Reps within the market.
  • Coordinate market blitzes in various locations in and outside of an assigned market.
  • Provide account management, planning and execution in chain & key accounts within the market.
  • Create and execute marketing promotions with customers, festivals, and events.
  • Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
  • Record sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives.
  • Meet and maintain sales goals that are set regularly with the Regional Sales Director
  • Maintain regular and consistent communicates with FSRs, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary

Additional Responsibilities

  • Ensure the company’s quality standards are understood and enforced by distributors and retailers.
  • Maintain an understanding of all legal restrictions regarding company products in each market and ensure all initiatives are executed within those limitations.
  • Maintain a flexible work schedule as weekends and extended workdays are often necessary.
  • Uphold a professional appearance, keeps a well-maintained and organized vehicle, and represents the company in a positive and reputable manner.
  • Perform other related duties as required or assigned.


Required Knowledge, Skills, and Abilities

  • High Energy - Be a self-starter with a strong desire and ability to execute and win at retail.
  • Work Ethic - Have attention to detail and ability to complete tasks on time and independently and consistent, strong work ethic.
  • Time Management - Ability to multi-task efficiently, prioritize work around key business drivers.
  • Communication - Skill in verbal and written communication and presentation.
  • Relationship Builder – Ability to develop lasting and value-added relationships with stakeholders.
  • Organization - Ability to pre-plan on weekly and monthly basis; consistently execute timely plans.
  • Growth Mindset - Ability to demonstrate a strong desire to grow professionally with the company and willingness to learn new skills and experiences.
  • Business Planning – Ability to effectively plan and manage wholesaler objectives and initiatives.
  • Bev Alc Experience - Minimum of 2 years of experience in the Beverage Alcohol Industry, preferably within the Beer Category
  • Manage Direct Reports - Prior experience managing direct reports in a sales environment.
  • Wholesaler Knowledge - Knowledge and experience within the 3-tier system with the ability to balance between the demands of wholesaler management and retail execution.
  • Inventory Management - Knowledge & skill in distributor inventory management.
  • Data Analysis & Business Insights - Knowledge of VIP iDig, Karma, Nielsen Scan Data and Microsoft Office (Excel, PowerPoint, SharePoint, OneDrive).

Physical & Mental Requirements

Must have the physical and mental strength and endurance to be able to perform duties, in at times extreme environments, as well as the ability to handle stressors of the position in operational and administrative situations. Required to frequently lift and move 10-25 pounds. Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.

Position Snap Shot:

Employment Type: Full-Time

Job Type: Exempt

Pay Type: Salary

Supervisor: Regional Sales Director

Manages Others: Yes

Minimum Education: High School Diploma, GED, or equivalent required; Bachelor’s Degree preferred.

Minimum Certification: N/A

Minimum Experience: 5 Years; Previous beer distributor or supplier experience is preferred.

Age Requirement: 21 years or older

Required Travel: Up to 35%; Must have a reliable vehicle.

Driving Requirements: Yes; Good driving record, personal liability auto insurance required.

Tools & Equipment Used: Standard Office Equipment

Diversity Statement:

Monster Brewing values a diverse and inclusive workplace and believes that a career in craft beer should be accessible to all people. We are an Equal Opportunity Employer committed to providing equal opportunities to individuals of every race, color, sex, age, national origin, religion, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

The employer retains the right to change or assign other duties to this position as a result of evolving business needs.