Sales Enablement Manager

TriCor Direct

Manheim, PA

Who we are: 

Brady makes products that make the world a safer and more productive place. We are a global leader in safety, identification and compliance solutions for a diverse range of workplaces. From the depths of the ocean to outer space, from the factory floor to the delivery room - we’re just about everywhere you look. 

Companies around the world trust Brady because of our deep expertise and knowledge across a wide range of industries and applications - powered by our world-class manufacturing capabilities. 

We have a diverse customer base in industries including electronics, telecommunications, manufacturing, electrical, construction, healthcare, aerospace and more. As of July 31, 2023, Brady employed approximately 5,600 people worldwide. Our fiscal 2023 sales were approximately $1.33 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. You can learn more about us at 

Why work at Brady: 

A career at Brady means working for a global company that has thrived for over 100 years, and whose innovative spirit drives our future growth. 

Brady offers competitive pay and great benefits, supported by a culture that encourages collaboration and innovation. We strive to foster an inclusive workplace where diverse talent can learn, grow, and succeed. And with deeply rooted values, no matter where you work at Brady, you’ll feel connected to the community through our charitable contributions and opportunities to give back. 

Our headquarters are in Milwaukee, Wisconsin, but we have more than 70 locations globally, giving our employees the opportunity to work with colleagues around the world. 

What We Need:

We are seeking an experienced Sales Enablement Manager (Sales Training Manager) to join our Healthcare & People Solutions team, based either out of our Manheim, PA or our SLC, UT facilities reporting into the Director of Customer Experience. The Sales Enablement Manager will be responsible for creating, implementing, and sustaining training and development initiatives within the Healthcare & People Solutions Unit, which includes building and maintaining a learning management system. This role will be pivotal for driving talent development, high-performing teams, and process efficiencies to ensure our customers receive an unrivaled experience. The ideal candidate will design, coordinate, deliver, maintain, and evaluate all sales new hires, continuous learning, and development training, covering systems, selling skills, products, procedures, and processes in group, individual, and web-based settings. Additionally, they will develop and administer creative learning tools and job aids using needs assessments and skill level analysis.


What You’ll Be Doing:

  • Collaborate with sales leadership to define sales enablement objectives, priorities, and strategies aligned with our business goals.
  • Develop and maintain a library of sales enablement resources, including sales collateral, playbooks, battle cards, and training materials that improves seller performance and results in improved pipeline velocity, while creating feedback loops with sales to collect insights for ongoing enablement improvement.
  • Design and deliver comprehensive onboarding programs for new hires, ensuring they understand our products/services, target market, buyer personas, and sales processes.
  • Develop and facilitate ongoing training sessions, workshops, and certifications to enhance the sales team’s knowledge, sales skills, objection handling, and competitive positioning.
  • Conduct quantitative and qualitative analyses to identify gaps in sellers’ knowledge, skills, or abilities, design and execute plans to close these gaps.
  • Collaborate with sales operations to optimize sales processes, workflows, and tools to improve efficiency and effectiveness.
  • Partner with product management, marketing, and other cross-functional teams to ensure alignment between sales enablement initiatives and overall go-to-market strategy.
  • Act as a liaison between sales and other departments to gather feedback, address concerns and drive alignment on key initiatives.

What You’ll Need to Be Successful:

  • Bachelor's degree or equivalent combination of sales enablement, training experience and/or education experience.
  • Ability to establish KPIs, testing effectiveness of training/content, collaboration effectiveness
  • Ability to influence sellers, sales leaders and cross functional support
  • Proven track record of designing, coordinating, and administering creative training and talent development programs through various facilitation techniques.
  • Ability to recognize and adjust training to meet individual learning and motivational styles, ensuring participant success.
  • Travel up to 25%.



  • Complete insurance coverage starting on first day of employment -- medical, dental, vision, life
  • 401(k) with company match
  • Tuition reimbursement
  • Bonus opportunity
  • Vacation and Holiday pay