Sales Representative (Beer)

Summit Beverage

Missoula, MT


The Sales Representative will be responsible for servicing Summit Beverage customers by selling products and meeting each of their specific needs. Individuals are responsible for the sale, distribution, placement, and merchandising of products in retail accounts throughout their assigned territory and will be responsible for customer relations, accounts receivable collections, maintaining a weekly schedule of appointments, and accomplishment of monthly goals.


  • Sales Representatives will be held accountable for growing total territory revenue versus the prior year. The individual must achieve growth targets put forth by management and must meet monthly targets on assigned brands. The position will achieve this goal by performing the following:
  • Pre-plan sales objectives and run route as efficiently as possible;
  • Call on accounts according to established frequency;
  • Observe accounts for sales opportunities;
  • Inspect work and work back stock for proper pricing, rotation, and positioning; Merchandising duties as required;
  • Ensure compliance with Company’s product quality assurance standards (outdated, damaged, un-sellable, etc.);
  • Maintain sufficient inventory levels (including call-ins);
  • Maintain account receivable for each assigned account;
  • Deliver factual and persuasive sales presentations; Close sales calls effectively;
  • Document and maintain accurate records (route books, re-cap forms, etc.) before next sales call;
  • Maintain customer logs for profiling customer needs;
  • Meet or exceed sales volume and profitability commitments as agreed on; Meet or exceed distribution goals;
  • Recommend and perform resets as needed and/or directed; and,
  • Executes all ad features; Execute displays greater than competition.

Company Duties:

  • Adhere to Company policies and procedures;
  • Learn Summit Beverage products and take initiative to improve overall beer and wine knowledge;
  • Adhere to all applicable Federal, state, and local regulations regarding the merchandising of alcoholic beverages;
  • Maintain valid Montana driver’s license and keep a good driving records; and
  • Does not abuse equipment and maintain company property such as company vehicles.


  • Investigate and resolve all customer complaints in a timely fashion;
  • Maintain appropriate dress and appearance per Company standards;
  • Punctual for all account calls, scheduled meetings, presentations, staff trainings, and meetings;
  • Display effective interpersonal communication (supplier, employee, customer);
  • Demonstrate accuracy and thoroughness in all areas of responsibility to ensure quality of work; and,
  • Establish and maintain effective working relationships; Show sound judgment, decision-making, and accountability.



Education & Experience:

  • Bachelor's degree from an accredited college or university; and
  • 3-5 direct sales experience preferable in a beer and/or wine sales environment or a related industry; or
  • 5+ years of industry specific experience in a beer and or/or wine sales environment or related field.


  • Strong beverage industry and company product knowledge;
  • Ability to lift/carry/move 35 lbs. (maximum of 75 lbs.);
  • Ability to stand for long periods of time (including bending, reaching, lifting, puling, etc.);
  • Write reports, business correspondence, and presentations;
  • Ability to exercise initiative and judgment in interpreting policies and procedures, delegating responsibilities, monitoring administrative activities, and evaluating the performance of staff and contracted vendors;
  • Ability to establish and maintain effective working relationships with staff, vendors, other governmental agencies, and the general public; Ability to promote positive public relations and to convey the objectives of the facility to various groups and individuals;
  • Excellent computer skills;
  • Excellent management skills; Excellent budgeting skills;
  • Ability to work on own initiative; Ability to handle wide range of tasks; and,
  • Understand and effectively communicate Summit Beverage's organizational mission and goals.