Consumer Insights Lead

S2 Security Corp.

Mebane, NC

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Date Posted:

2022-08-24-07:00

Country:

United States of America

Location:

CASNC: FS Kidde Safety 1016 Corporate Park Drive, Mebane, NC, 27302 USA

ESSENTIAL DUTIES & RESPONSIBILITIES

  • Lead Consumer Insights process for key Innovation projects from ideation to launch
  • Continue to share and support consumer segmentation & persona work throughout the organization, ensuring the consumer is at the forefront of everything we do
  • Execute consumer journey mapping research to inform opportunities to optimize the current experience and support the development of new opportunities across the omnichannel
  • Manage the consumer listening data analysis, process, and tools across multiple programs each month, including reviewing customer verbatims, comparing results across product offerings and segments, identifying key trends or outliers and reporting on progress
  • Monitor and share out industry, competitive, and trend activity to inform on key market changes
  • Partner with the CX team to ensure insights are being leveraged across brand, content, media, and digital touchpoints
  • Partner cross-functionally to identify other opportunities for Consumer Insights to add value
  • Vet research suppliers for capabilities and identify who to partner with; manage external research suppliers to assure delivery against project objectives on all aspects of the research including methodology design, execution, and reporting
  • Ensure research deliverables are met with excellence (on time, on scope, within budget)

EDUCATION & EXPERIENCE

  • Bachelor's Degree in related fields such as psychology, marketing, and statistics.
  • Minimum 5-8 years of Consumer Insights experience, preferably in the CPG industry
  • A passion for customer experience combined with business curiosity and a strategic viewpoint
  • Knowledge in areas such as quantitative and qualitative techniques, new product development, shopper journey, and collaboration to measure performance in the market
  • Strong ability to simply and clearly communicate key insights with understanding and objectivity; able to create compelling stories to generate recommendations
  • Be able to synthesize data from disparate sources such as primary, secondary, and syndicated and turn it into insights, tell a story, share trends
  • Strong background in managing Consumer Insights projects; Ability to DIY research as needed
  • Well-versed in the Insights industry with what partners have to offer, especially quick turn solutions (Qualtrics & Medallia experience a plus)
  • Experience leading and working cross-functionally
  • Experience providing presentations to Senior Management
  • Self-starter, possess the flexibility to work in a fast-changing environment and ambiguous situations
  • Location: Mebane, NC or Remote

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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