Consumer Insights Manager
Campbell Soup Company
Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.
We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.
We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.
Are you hungry to be part of a portfolio with iconic and new innovative brands that strive to connect people through the food they love? Are you looking for a place to bring your whole self, passion and skills to work every day and embrace values of care, character, collaboration, competitiveness and creativity? Are you a champion of consumer-centricity? If yes – this could be the perfect role for you.
The Consumer Insights Manager is an integral partner to the Campbell Snacks Brand and Insights team. This individual is responsible for providing insights into the consumer, competition, and marketplace in partnership with cross-functional teams, translating insights into actionable brand, marketing communications, and innovation initiatives. Proficiency in custom market research, syndicated data analysis, and secondary research resources is required to develop learning plans, execute projects and leverage tools to translate insights and implications into actionable business recommendations. This role reports into the Senior Manager, Insights for Campbell Snacks.
This individual is a go-to thought partner who brings value through insights, strategic thinking, and creative problem solving to the Marketing team. The successful candidate will:
Be an owner who thrives in a hands-on environment and comfortable wearing many hats
Be a strong and collaborative cross-functional partner
Have solid proficiency in custom market research, syndicated data analysis, and secondary research
Knowledgeable about “tried and true” market research methodologies and curious about emerging/unique solutions
Able to synthesize across multiple data sources to formulate insights
Be able to translate consumer insights into meaningful actions based on strong business acumen
Drive for results with a sense of urgency
Be curious and able to dig below the surface for the most impactful insights
Be influential with solid verbal and written communication skills
Be a good educator to cross-functional partners to enable them to successfully apply insights to their business area(s)
Be able to manage multiple initiatives simultaneously
Be able to navigate ambiguity in a fast-paced environment
Specific responsibilities include:
Build market research and consumer insight learning plans in support of known business initiatives and to inspire future business-building opportunities
Identify and design best fit market research, test methods and business analytics to inform or guide key business issues and plans
Synthesize and integrate consumer/marketplace insights from current knowledge estate to inform on current issues and opportunities/challenges
Play an active role on cross-functional teams related to brand strategy, marketing communications, innovation, and customer activation
Enable fact-based decision-making by being a brave voice that advocates for the consumer and the health of the brands and creatively solves for what is possible within business realities
MINIMUM EDUCATION REQUIRED:
MINIMUM EXPERIENCE REQUIRED:
EDUCATION & EXPERIENCE PREFERRED (NOT REQUIRED):
MBA or other advanced degree preferred
Client side, CPG experience a plus
% OF TRAVEL REQUIRED FOR THE POSITION
The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.
In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information.