Consumer Insights Manager, Derma

Beiersdorf, Inc.

Stamford, CT

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Caring for skin means caring for people

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society. 

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you’ll find: 

  • A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
  • Nimble teams that enjoy challenging work and the ability to make an impact 
  • A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
  • A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
  • A collaborative culture that leads with care, trust, simplicity and courage

 

Unique benefits that consider the whole person.
 We understand that you have a life outside of work, and we support you with unique benefits including:

  • Generous and flexible PTO policy
  • Summer Friday hours
  • Paid Parental Leave 
  • Comprehensive Wellness and Benefits program
  • Cash Balance Plan (similar to a pension)
  • 401k match
  • Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
  • Dynamic work model – a hybrid of in-office collaboration and remote focused work days

 

Experience, skills and competencies that lend themselves to this role: 

We know that experience comes in all forms and we’re not necessarily looking for individuals who can hit the ground running (‘check all the boxes’) but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team. 

OVERVIEW:

In this role, you will discover ideas that change both consumer and HCP (healthcare professionals including dermatologists, pediatricians and medical assistants) behavior, ultimately driving brand success at Beiersdorf.  As a strong cross-functional team member you will provide strategic insights and foresights that drive brand growth.  As a partner with marketing and medical management teams, you will collaborate to define opportunities, design research and translate insights/ foresights into actionable recommendations that will guide competitively advantaged brand strategy in the marketplace. 

 Your curiosity and empathy for the consumer as well as the HCP will inspire us to bring insights/ foresights to life across all touchpoints in the consumer and professional journeys from the point of awareness through brand experience and commitment to loyalty.  You’ll be responsible for managing the execution of both qualitative and quantitative research with our vendor partners and leveraging the learning to drive our decision-making across all aspects of brand strategy, including positioning, communication, packaging and innovation.  

 The successful candidate will have confidence and drive to work collaboratively with internal/ external stakeholders to shape the future of our brands at every step of the way:

  • Partnering with leaders to uncover and define key business issues
  • Designing and shaping best practice research to yield actionable insights
  • Engaging and managing research agency partners in execution of research projects from scoping to delivery of results
  • Synthesizing information from various sources and distilling into meaningful insights
  • Presenting actionable recommendations to leaders

   

 KEY RESPONSIBILITIES:

In this role, you will need to manage a portfolio of research projects across several brands, allocating limited resources against established priorities, and as a Consumer & Market Insights leader you will:

 

  • Represent the “Voice of the Consumer” and the “Voice of the HCP” within the organization 
    • Highlight consumer trends to inspire innovation
    • Ensure consumer/ HCP needs are considered in product development decisions
    • Integrate consumer/ HCP language into marketing/ professional communications 

 

  • Be an indispensable business partner for decision makers throughout the organization
    • Identify business opportunities
    • Maximize the value of research in its ability to provide guidance across brands/ issues
    • Collaborate with team members in Marketing, Medical Management, Sales, Category Management/ Shopper Team, Media team, R&D, Regulatory, Legal, Finance & Procurement
    • Organize insight generation/ application sessions and innovation workshops as needed

 

  • Manage all phases of the market research process for quantitative and qualitative research projects
    • Align on Research Request with internal stakeholders (e.g. issue, objectives, key questions, impact, deliverables etc.)
    • Brief vendors, evaluate proposals and recommend best approach
    • Follow Legal/Procurement process to initiate project
    • Manage vendors in execution of projects
    • Develop/ approve screeners, questionnaires, discussion guides, stimulus materials as appropriate for the project
    • Monitor fieldwork and observe research as needed
    • Develop/ approve analytical plan including any custom deliverables
    • Review and enhance vendor reporting with rich insights/ foresights to address the issue outlined in the Research Request and internal stakeholder needs
    • Present key learnings and clear recommendations when appropriate

 

  • Assist the Director of Consumer & Market Insights in the development of best practice, participation in global initiatives and management of cross-brand projects

 

 CHALLENGES:
 
Balancing the complex needs and priorities of the team in fast-paced and competitive categories, allocating limited resources against established priorities to ensure quality work is completed on time
Breakthrough thinking / creative approach towards resolving issues and driving work forward
Requires strong interpersonal skills

  

REQUIREMENTS:
 
The successful candidate must have a Bachelor’s degree in a field which provides necessary analytical ability (e.g. marketing research/marketing, sociology, psychology, business management, communication), strong interpersonal skills and relevant work experience, more specifically: 

 

  • Functional Experience:
    1. 7+ years of experience in Consumer/ HCP Research, Insights or Planning role across a variety of categories and organizations; experience in skincare or dermatology is a plus
    2. Familiar with research tools, techniques and vendors (qualitative & quantitative):
      • Knowledge of a variety of syndicated/ secondary research sources such as Nielsen, Mintel, Euromonitor and custom research vendors including BASES, Behaviorally
      • Familiarity with research methodologies including A&U, Segmentation, Concept Testing, HUT/ PIU, Claims Testing, Package Design Assessment, Price Elasticity, Copy Testing, Marketing Mix Modelling, Brand Health Tracking
    3. Highly proficient in Microsoft Office products: Excel/Word/PowerPoint skills mandatory
    4. Effective project management skills: attention to detail, timeline, follow-up 
    5. Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines

 

  • Insatiable Curiosity: 
    1. infinitely interested in understanding consumers/ HCPs and what motivates them 
    2. acutely aware of cultural and social shifts/ trends 
    3. passionate about discovering brand strengths and opportunities

 

  • Analytical Expertise:
    1. Dives deep into quantitative & qualitative research on attitudes, perceptions and behavior to extract and elevate valuable insight from a sea of data
      • Searches out meaningful subtleties 
      • Formulates and tests hypotheses
      • Intuitively connects the dots between disparate ideas to bring clarity and focus
    2. Nimbly flexes between big picture thinking and tactical implications
    3. Translates insights into clear recommendations and action plans

 

  • Communication Skills: 
    1. Distills findings into easily digestible and inspiring stories that motivate action 
    2. Writes with laser-sharp clarity, using data to support assertions and understanding
    3. Active listener, who gathers and extracts value from diverse perspectives 
    4. Constructively challenges others to see things differently and explore options that might otherwise have been overlooked
    5. Engaging storyteller and confident presenter who establishes credibility with peers & leaders

 

Personal Attitude

  • Confident, proactive and positive “go-getter”: works well independently with minimal guidance from above, able to anticipate what needs to be done and implements without being asked
  • Resourceful: approaches a challenge with creativity and drives to get the job done
  • Strong bias for action: sense of urgency and results orientation, works calmly and productively in time-pressured situations 
  • Team-oriented to the core: cultivates strong collaborative working relationships and contacts within US Marketing group and Medical Management teams (including R&D, Category Management, Media), across other company functions in the US, the Regional and Global teams and with external organizations (as appropriate)   

 

ADDITIONAL INFORMATION

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.


Beiersdorf North America Company Culture Highlights

  • Winner of Comparably's Award for Best Company Compensation 2022
  • Winner of Comparably's Award for Happiest Employees 2022 
  • Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably
  • Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

 

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page.  Beiersdorf is an Equal Opportunity Employer.