Consumer Insights Manager

Mueller Sports Medicine, Inc.

Prairie du Sac, WI

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Job Details

Job Location:    Corporate Headquarters - Prairie du Sac, WI
Position Type:    Full Time
Education Level:    Bachelor Degree (4 years)
Salary Range:    Undisclosed
Travel Percentage:    Up to 50%
Job Shift:    M-F; 8 am - 4:30 pm
Job Category:    Marketing

POSITION OVERVIEW: Lead a wide range of global consumer/shopper insights through partnering closely with marketing, sales, product development and leadership. Assess the category to understand the market, competitive offering and macro/micro trends in consumer and athletic trainers’ behaviors. Identify and summarize category insights within the identified brand scope, lead ideation sessions, write concepts, validate ideas. Ensures business strategy and activities are rooted in data.

POSITION FUNCTIONS*

Percentage

Position Functions

20%

Leadership and Management

  • Lead all aspects of the insights and research marketing.
  • Manages with excellence, utilizes resources efficiently, and develops talent.
  • Direct insights strategy and tactics to achieve objectives.
  • Analyze ROI and align efforts with innovation, marketing and sales goals.
  • Measure and report performance against KPIs.
  • Assist with the production and monitoring of an annual department budget.
  • Prepare specific insights budget, manage to ensure funds are appropriately spent.

80%

Consumer Insights

  • Research and analyze market information and translate findings into actionable insights that inform the marketing and innovation plan and of a new product.
  • Lead the process of reviewing internal and external research to uncover category insights related to consumer unmet needs and desires.
  • Identify and close knowledge gaps related to market, shopper, consumer and competitive behaviors.
  • Design and execute market research projects that support brand positioning, product development and usage, digital integration campaign development, pricing research, claims research, consumer segmentation, brand perceptions, lifestyle trends, competitive analysis, and larger industry trends.
  • Represent the consumer in business decisions and identify opportunities and risks for marketing strategy and product innovation based on consumer needs.
  • Lead full range of quantitative and qualitative projects in (e.g., innovation, concept testing, HUTs, discrete choice, pricing elasticity, conjoint, ethnography, focus groups etc.) utilizing both internal and external resources.
  • Develop expert panel of influencers and contributors from core market segments.
  • Connect consumer insights with behavior/POS data to help build objective selling stories.

NA

Other duties as assigned to meet the needs of the organization.

*Position Functions for this position consist of all items listed under any category that make up 5% or more of the position duties. This position description is subject to change without notice.


MINIMUM QUALIFICATIONS

  •  

Bachelor's degree in marketing, market research, design research, industrial design, business or other related field or an equivalent combination of education and experience enough to perform the position functions of the job.

  •  

Five or more years of research, consumer insights or other related experience.

  •  

Passion for voice of customer (VOC), Design Thinking/Human Centered desing and data driven decision making.

  •  

Three or more years of progressive leadership and management experience.

  •  

At least 2 years of experience in front end insights gathering for innovation

  •  

Ability to understand and comply with the Mueller Quality System and current regulatory requirements.

 

PREFERRED QUALIFICATIONS

  •  

Familiarity with CPG or durable goods, products and/or brands.

  •  

Medical device experience.

 

REQUIRED SKILLS

  •  

Exercises judgment within broadly defined practices and policies.

  •  

Makes sound decisions based on analysis, discussion, experience and judgment.

  •  

Strategic thinker with bias for creative problem solving, coming up with new methodologies, and extracting actionable implications. Ability to impact both short and long-term goals.

  •  

Demonstrated team player with active participation in meetings.

  •  

Selects, evaluates, and engages team members.

  •  

Strong planning and project management skills.

  •  

Strong ability to transition efficiently from working independently to working collaboratively.

  •  

Anticipates emerging and future trends accurately based on broad knowledge and perspective.

  •  

Expertise in written and verbal communication skills, with ability to communicate at all levels of the organization and consumers.

  •  

Communicate a vision and providing motivation and direction to team members.

  •  

Develops and maintains interpersonal relationships.

  •  

Strong organizational and problem-solving skills, attention to detail, and the ability to balance multiple priorities.

  •  

Advanced use of Microsoft products, including Word, Outlook and Excel, and related industry applications.

  •  

Creates focus and eliminates roadblocks for team members.

  •  

Develops and manages a budget.

  •  

Valid driver's license.

  •  

Valid government issued Passport.

Responsible to appropriately protect the confidentiality, security, and integrity of the organization's systems and data as well as client data.

PHYSICAL REQUIREMENTS: While performing the duties of this job, the team member is required to have ordinary ambulatory skills; ability to stand or sit, bend or stoop, and manipulate (lift, carry, move) light weights of up to 20 pounds. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate office equipment and read. The team member frequently is required to sit, reach with hands and arms, talk and hear. Position requires frequent typing. Position requires regular business travel, including operation of a motor vehicle and international travel.