Digital Marketing Analyst

Gordon Food Service Store

Michigan, WY

Welcome to Gordon Food Service! We are excited that you are thinking about opportunities with us, and we have an amazing story to share. See below for a quick glance of who we are and the impact you could have on the food service industry. There's a seat at our table for you...

The Digital Marketing Analyst supports the eCommerce and digital marketing analytic needs of Gordon Food Service by analyzing, interpreting, and reporting on web traffic, online service usage, and identifying opportunities for improvement/optimization through decreasing deterrents and eliminating customer pain points. Also supports reporting performance on digital marketing efforts and works with other Business Intelligence groups as needed to provide data and support the measurement and reporting of the eCommerce/digital product performance against plans.

What you will do:

  • Produces weekly, monthly reports to communicate performance and progress against goals and opportunities.
  • Develops and generates dashboards, graphs and other visuals to communicate findings, trends and performance to various groups and individuals.
  • Understands website behaviors and delivers customer experience recommendations
  • Performs data consolidation and validation.
  • Identify requirements, manages and delivers proper analytics tags/code and parameter tracking for websites, online services and tools, and digital marketing efforts including email, social , seo, paid inbound.
  • Helps identify and provide analysis support for A/B testing and multivariate (from hypothesis creation to influencing creative direction to identifying success metrics) and post-test analysis and reporting to cross functional stakeholders.
  • Collects business tracking requirements from multiple sources including product specialists, content owners and other stakeholders and is responsible for the execution of analytics code to meet the measurement/tracking needs
  • Serve as a UAT resource for marketing and product releases.
  • Ensures solutions are consistent with organization objectives. May refer to established precedents and policies.
  • Performs other duties as assigned.

Leading candidates will have:

  • Two to four years previous digital marketing analyst experience or an equivalent combination of education, training and experience.
  • Bachelor's degree preferred in Marketing, Communications, Mathematics, Information Systems, or related field, or commensurate experience.
  • Previous experience with Google Analytics (GA4 a plus), Google Tag Manager, and Google BigQuery preferred.
  • MicroStrategy or SAP experience preferred.
  • Looker Studio (Data Studio), Tableau, or other data visualization tools are a plus.

Gordon Food Service values our customers and understands that their success is largely dependent upon their workforce. To demonstrate our commitment to our partnership, we will require any candidate who works for a Gordon Food Service customer to provide a letter of support from their management if they are selected for the interview process.

Gordon Food Service is an equal opportunity employer.

All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or status as a qualified individual with disability. The EEO is the Law poster is available here: If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request to and use the words “Accommodation Request” in your subject line. Please keep in mind this method is reserved for individuals who require accommodation due to a disability.

All Gordon Food Service locations are tobacco-free. Gordon Food Service is a drug-free workplace and drug tests all employees.