Digital Marketing Specialist, POSSIBLE

Standard Process, Inc.

Palmyra, WI

For more than 90 years, Standard Process Inc. has been a visionary leader in whole food nutrient solutions. Our whole food philosophy and mission to change lives extends far beyond our supplements to the very people we employ. This strong foundation has created an environment where our employees are seen as members of our family and are given the tools and resources to succeed, both personally and professionally.

Position Overview

Under the direction of the Product Marketing Manager, the Digital Marketing Specialist, POSSIBLE will be
responsible for supporting omnichannel marketing campaigns to drive brand awareness and deliver clear,
unified customer experiences across all channels for the POSSIBLE line. This position will also be responsible
for implementing, developing, and managing POSSIBLE’s CRM program.


•Plan, test, execute, manage, and optimize POSSIBLE’s email and SMS programs using various methods
including A/B testing
• Leverage marketing automation to drive LTV (Life Time Value), increase retention, and enhance upsell/cross-sell

• In collaboration with POSSIBLE’s agencies, support marketing campaigns including, social media, paid
digital, event, and print advertising.
• Align campaigns with business objectives to grow target market share, increase sales revenue, attract
new customers, and execute at a tactical level for the POSSIBLE brand.
• Partner closely with marketing co-workers on Standard Process brand to understand initiatives and
identify opportunities to cross-promote POSSIBLE products.
• Align closely with the Product Marketing Manager’s goals and objectives
• Participate in all team meetings and activities
• Leverage market and customer data to help the business make the best marketing decisions
• Analyze and assess existing and emerging digital marketing channels and capabilities to identify areas of
opportunity and/or to activate on specific business initiatives
• Create digital assets, or utilize in-house resources, to build content needed to successfully execute
content calendar
• Manage POSSIBLE content on Amazon
• Measure and report on POSSIBLE marketing KPIs (Key Performance Indicators), business performance, and channel success to optimize strategy



• Bachelor’s Degree in Marketing, Communications or Business with a focus on digital marketing required
Desired Certifications/Licenses:
• Google Analytics Individual Qualification preferred
• Digital Marketing Certifications preferred

• 5+ years of experience in digital marketing and email strategy.
• Experience in managing CRM & social media programs.
• Digital content creation and its use for engaging audiences.

Specialized Knowledge and Skills:
• Proficient with marketing automation tools such as Klaviyo, Pardot, Mailchimp, and Hootsuite
• Experience social media marketing and community management
• Marketing Automation and CMS (Shopify)
• A/B testing experience
• Highly organized and efficient worker, skilled at multi-talking
• Willing to take initiative and work independently when needed
• Strong verbal and written communicator
• Demonstrated analytical capabilities with attention to detail
• Proficient in MS Excel, MS Word, and MS PowerPoint
• Experience in creative tools (Adobe suite)
• Must be a team player, able to handle ambiguity, anticipate and react to changes quickly in a fast-paced

Necessary Competencies:
• Business Acumen/Knowledge
• Project Management
• Analytical/Detail-Oriented
• Communication (verbal and written)
• Entrepreneurial Mindset
• Creativity/Innovation
• Planning/Organizing
• Collaboration/Consulting
• Results Oriented/Drive for Results

Travel Requirements: <10%

Benefits Package

Standard Process is proud to be a top workplace. We offer a comprehensive and competitive benefit package, which includes:

  • Competitive salary and annual incentive program
  • Comprehensive health care and flexible benefit plan, including pet insurance
  • Company-matched 401(k) plan
  • Profit sharing plan
  • On-site childcare with highly accredited curriculum
  • Platinum WELCOA award-winning wellness program, including:
    • On-site 24x7 fitness center
    • Whole food court
    • On-site chiropractic care
    • On-site massage therapist
    • Personal trainer
    • Daily fitness classes
    • On-site life coach
    • $450 monthly Standard Process supplement allowance
    • Annual wellness incentives
  • Paid vacation and holiday time
  • Educational assistance
  • Company hosted outings and events
  • Strong community involvement

Apply today and become part of the Standard Process family!

Standard Process understands the importance of diversity and believes in providing equal employment opportunity for all employees and applicants for employment.  Accordingly, all personnel decisions, including but not limited to hiring, compensation, promotions, training, benefits, termination, or other terms and conditions of employment, are made without regard to age, race, creed, color, disability, veteran status, marital status, sex, national origin, ancestry, arrest or conviction record, sexual preference, genetic information, or any other legally protected characteristic in accordance with law.