Digital Services Product Manager

Steeger USA, LLC

Madison, WI

About Us:

BW Papersystems, part of Barry-Wehmiller, combines extremely strong brands, innovative technologies and long-standing global experience in the corrugating and finishing, sheeting and packaging, and stationery, book-binding and security-documents industries. BW Papersystems brings together 11 brands—BW Bielomatik (BWB), BWP Zerand, Curioni, JAG SYNCHRO, K&H Machinery Co. Ltd., Kugler-Womako, MarquipWardUnited (MWU), SHM, VortX, WillPemcoBielomatik (WPB) and Wrapmatic—that synthesize manufacturing in the paper process industries. We offer market-leading technology for full corrugators in a variety of configurations, rugged rotary die cutters and flexo folder gluers, as well as starch-mixing systems. Customers rely on us for folio-size, cut-size and digital-size sheeting and packaging of paper, board and other materials. In addition, BW Papersystems’ portfolio includes stationery, passport production and specialized paper-converting applications, as well as book-on-demand binding lines, digital print finishing and RFID processing technology.


Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.


Job Description:

The Digital Services Product Manager plays a leading role in the implementation of products and services globally and across BW Papersystems product lines which lead to overall improvement of our equipment performance, customer experience, and building customer trust. This is a customer-centric role that requires a candidate to have excellent analytical, organizational, and communication skills. The essential work is to work with a team to translate machine data into products that provide our customers value.

Essential Functions:

  • Define innovative Industry 4.0, (IOT, AR, AI) solutions and services together with customers and internal teams.
  • Craft and execute a product vision and convert it to a go-to-market strategy.
  • Develop and maintain a digital services product development roadmap.
  • Drive and develop digital services to generate revenue.
  • Integrate digital services into existing enterprise systems.
  • Enhance current customer web portal to include, but not limited to, improving and expanding access to machine status reports and alerts, to place part orders, schedule predictive maintenance and create service requests.
  • Participate in market research, validation, and white space analysis to identify opportunities for new or existing features and functionalities.
  • Partner with IT and engineering to manage roadmap and backlog for all digital products.
  • Support and train sales through product launches and key customer interactions.
  • Perform other duties as assigned.

Education and Experience:

  • Three years plus of experience developing or managing digital services or similar role
  • Bachelor’s degree in engineering, computer science, information systems, or related field
  • Experience in multicultural and global working environments.

Job Specifications:

  • Technical experience and product knowledge of Industry 4.0 related technologies and products.
  • Knowledge and experience with high level programming software and cloud platforms (JavaScript, Python, Azure, etc.).
  • Ability to travel domestically and internationally.


  • Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
  • Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity.
  • Drives Results - Consistently achieving results, even under tough circumstances.
  • Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Optimizes Work Processes - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
  • Drives Vision and Purpose – Painting a compelling picture of the vision and strategy that motivates others to action.
  • Ensures Accountability – Holding self and others accountable to meet commitments.
  • Plans and Aligns – Planning and prioritizing work to meet commitments aligned with organizational goals.
  • Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.


Role reports to VP of Global Engineering or VP of Global Service

Leadership Responsibility:

Role supervises a team of 3 engineers.


Regular domestic and/or global travel is required for this position.



At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work—therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process. ​

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.


Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.


BW Papersystems ID:uDnQdo