Lead ATV Sales

Fishing Holdings, LLC

East Peoria, IL


The Lead ATV Sales Outfitter is under the supervision of the GSM - Marine who provides daily assistance and execution of the following: merchandise presentation, inventory control, pricing, sales enhancements, customer service activities. Performs various Selling / Customer Service activities to assist ATV and Boat Customers in making informed buying decisions.


  • Supports a strong commitment to world class customer service and insures a pleasant and productive shopping experience for all customers.

  • Engages all customers entering the department in a friendly and timely manner.

  • Supports GSM in achievement of Sales, Gross Margin, Inventory Shrinkage and Payroll Goals.

  • Provides daily leadership, direction, and motivation to the associates within the Department

  • Prepares To-do / Task lists & Follow-up appropriately.

  • Meets with all potential ATV/UTV customers to determine their product needs.

  • Provides information necessary to allow the customer to make an informed buying decision.

  • Engages and assists potential ATV customers will be first and foremost, as the assistance of a potential boat customer should only take place in the absence or availability of a Boat Sales Consultant.

  • Maintains current product knowledge by using available resources, i.e., product brochures, Internet and product information training meetings.

  • Maintains awareness of advertised items, current pricing structures and promotions.

  • Remains current on & adheres to all selling skills training & direction. Including all ATV/UTV brand training as well as Tracker Way Certification and yearly re-certification.

  • Works cooperatively with the Service Department to see that delivery to the customer is seamless.

  • Maintains complete confidentiality of all sensitive & personal information.

  • Prepares the showroom each morning to ensure proper signage is in place per established presentation standards and all products are clean, presentable and in sellable condition. The integrity and cleanliness of the product will be maintained throughout the day.

  • Generates and manages leads & prospects in provided Customer Relationship Management (CRM) tool on a daily basis, specifically entering new customers and conducting and documenting follow up activities and daily tasks with customers before and after the sale. Assists all Sales Consultants with training and application of dealership CRM.

  • Resolves customer and associate opportunities with GSM and HR Manager

  • Assists the GSM with: coordination of all “Special Events”; sales books, showroom pricing and other resources; determining proper assortments; accuracy of inventory; proper display, signing and pricing of all advertised items, integrity of on-line inventory

  • Assists the GSM in carrying out Supervisory responsibilities in accordance with the Company’s policies and applicable laws, including: interviewing; training; planning; assigning and directing work; measuring and evaluating performance; addressing complaints and resolving problems; maintaining a positive, harassment free working environment for all associates

  • Meets and exceeds pre-determined individual monthly sales goals which will be based off of employment status (Full Time or Part Time), hours and days scheduled, length of employment, historical sales, etc. Achieving company sales goals on a monthly basis is required. Assists all sales consultants in the department with selling process to help meet and exceed individual and company monthly sales goals.



  • High School education or equivalent experience

  • 2-3 years of Supervisory experience preferably in a Retail or Sales environment


  • Basic math skills including the ability to calculate figures such as discounts and percentages

  • Ability to read and analyze certain reports

  • Ability to effectively present information and respond to questions from Managers, associates, customers and the general public

  • Ability to conduct meetings and make presentations to small groups

  • Proficiency with PC-based word processing, spreadsheets, data based management and electronic point of sale and inventory management systems

  • Ability to operate dealer management system

  • Demonstrates strong interpersonal skills

  • Ability to establish and maintain effective working relationships with co-workers, associates & customers


  • N/A


  • Able to lift up to 50 pounds & to stand for extended periods


  • Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices.

Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

  • Medical
  • Dental
  • Vision
  • Health Savings Account
  • Flexible Spending Account
  • Voluntary benefits
  • 401k Retirement Savings
  • Paid holidays
  • Paid vacation
  • Paid sick time
  • Bass Pro Cares Fund
  • And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com.

Bass Pro Shops ID:uDnQdo