Senior Director, Marketing & Account Strategy

Hearst Communications, Inc.

Ny, NY

Why Hearst

Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. — including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and Popular Mechanics — inspires, entertains and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology and industry-leading data capabilities, we make media and products that move people across all platforms.

We are also global media company: With seven owned & operated businesses and a large network of joint ventures and licensees, Hearst Magazines International publishes nearly 260 magazine editions and 200 websites around the world. Together, we are reinventing publishing for the 21st century.

Your Impact

Hearst Magazines' Beauty, Wellness and Mass Retail Industry Team seeks a Senior Director of Marketing & Account Strategy. The Senior Director, who will lead a team of 2-3 marketing professionals, will act as a marketing “quarterback”, guiding the work of a cross-disciplinary team of salespeople, campaign strategists, content studio professionals and others, focusing on a group of advertisers to build programs that allow for Hearst Magazines to grow revenue and margins, while delivering powerful results for our clients. This work will include coordinating efforts between branded content editors, pricing teams, audience and insight experts and others, coordinating the collective efforts to pull together a proposal that reflects alignment of all parties while delivering on the client’s KPI’s.  The Senior Director will be responsible for fielding marketing requests from sales professionals in this industry group, making assignments among themselves and their group of marketers, and ensuring that all proposals and presentations authored by the group meet the highest level of excellence, meet client KPIs, and help to drive revenue. The Senior Director will also be responsible for the strategy and development of integrated marketing partnerships and programs for the Group that set Hearst apart in our competitive set. The successful candidate will also work with salespeople to identify prospects that can be approached proactively with compelling ideas that can preempt the RFP process.

What You'll Do

  • Conceptualize, and develop partner-specific marketing platforms, such as digital/print/social custom content and native executions, customized experiences, and data-driven direct marketing campaigns. 
  • Communicate marketing concepts and programs by writing proposals, presentations, and sell-sheets.
  • Manage a team of 2-3 marketing professionals, guiding their work, providing important feedback, helping them to grow their skills, taking accountability for themselves and their team
  • If sold, work on hand-off materials for post-sale teams within Hearst that will manage actual execution that meets or exceeds customer expectations.
  • Work with client/category/industry data, insights, and research
  • Partner with a range of stakeholders across the brand and company at large to provide leadership to variety of marketing initiatives targeted toward clients, prospects, and employees
  • Ensure that all marketing work meets the standards of the brands, and all aspects of written, design, and execution are of the highest quality for themselves and the marketers for whom they are responsible
  • Serve as a leader within the group in understanding client trends, competitive positioning and activity, and industry best practices
  • Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings

Who You Are

  • Experience in both the strategic and executional aspects of branding and communications, and have proven experience successfully delivering integrated programs within a fast-paced, environment.
  • Analytic, problem-solving, resourceful and strategic thinking skills
  • Experience in developing compelling integrated marketing programs; strong copywriting skills
  • Comfortable working in a fast-changing environment and juggling multiple priorities, and ability to operate in a team culture
  • Strong written and verbal communication skills, including ability to influence and to present to senior executives
  • Strong leadership qualities, with some past management experience
  • Positive, “can-do” attitude
  • Tenacity, passion and drive for results
  • Proficiency in Microsoft Office and Keynote
  • BA or BS, 7+ years of related experience

The base salary for this role is between $114,000 to $149,000 annually. The actual base pay offered is dependent upon many factors, such as: transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.