Used Equipment Sales Representative

HOLT Texas Ltd.

Waco, TX

Job Summary: The Used Equipment Sales Representative locates, develops, and maintains new prospects and existing customers for the purpose of selling and buying machines.

The incumbent in this position is expected to model the following practices on a daily basis: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.

Essential Functions:

  • Assist in selling machines from Holt Heavy and Texas First rental fleets
  • Assists in locating used machines for sales, rentals, and inventory purposes
  • Maintains customer relationships in order to achieve rental, sales, and service revenue goals
  • Manages the exchange and preparation of sold machines
  • Manages and maintains sold machines paperwork and documentation through COTI
  • Purchases machines for inventory and maintains records of sales or other business transactions
  • Sources and grows sales with new business opportunities and develops new customers
  • Purchases machines for In Territory salesman
  • Demonstrates equipment and vehicles to customers
  • Travels to and from customer locations
  • Requires regular and punctual employee attendance
  • Works safely at all times and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
  • Performs other duties as assigned


Work Hours:


  • 50+ hours a week, to include late evenings, weekends, and holidays


Knowledge, Skills, and Abilities:
  • Knowledge of CAT products and product support services and programs
  • Knowledge of inventory management and process
  • Knowledge of safe work policies, procedures, and practices
  • Knowledge of sales techniques, financial, credit, and accounting principles
  • Effective influencing skills which includes motivating and developing new and existing customers
  • Excellent selling, negotiating, and closing skills in order to build long term business relationships
  • Proficient with MS Office Suite and other computer software
  • Time management skills in order to develop plans for structuring self and others to attain maximum productivity by establishing deadlines, milestones, tasks, resources and achievement of goals and work results
  • Communication skills and interpersonal skills to establish working relationships with multiple departments of the organization and customers in order to maintain and develop relationships
  • Critical thinking and problem solving skills to apply logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, approaches, and prevention to problems
  • Attention to detail and being thorough in completing work task
  • Ability to perform mathematical computations quickly and accurately
  • Ability to communicate and understand both verbally and in writing
  • Ability to work with individuals and groups


Education and Experience:
  • Two or more years of experience required
  • Bachelor’s Degree in Business or related field preferred


  • Up to 30% travel is to be expected
Physical Requirements:
  • To perform this job successfully, an individual must be able to perform each job duty and responsibility Reasonable accommodations may be made to enable individuals with disabilities to perform job duties and responsibilities
  • This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets,
  • Constant movement and use of limbs; this position requires good manual dexterity, coordination, and stamina
  • This role frequently communicates with others, must be able to exchange accurate information in these situations
  • Routinely reacts to visual, auditory, and other signals, including alarms and instructions, and is required to visually inspect work


Work Environment:
  • This job is generally performed in a professional office; in environmentally controlled conditions, operating computer, manual dexterity, talking, hearing, and repetitive motion



Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.