Update on Creators Wanted and MFG Day
The National Association of Manufacturers and the Manufacturing Institute have continued to monitor the circumstances surrounding COVID-19 and have come to the conclusion that it is necessary to cancel the campaign’s Making America Festival. The festival was to be held in Cincinnati, Ohio in September 2020. While we are disappointed that we won’t be able to gather as an industry, our primary goal is the health and safety of guests, and we are channeling our resources to support the creators who are on the front lines of this pandemic.
In addition, to maintain a safe environment and achieve our ambitious campaign goals, we are taking the following measures:
- Delaying the start of the Creators Wanted Tour. The tour will now launch either in the fall or in 2021, with an exact launch date to be determined as more information develops.
- Advancing our digital campaign. A full-fledged digital campaign will be our central focus until the Creators Wanted Tour hits the road.
- Making MFG Day the central anchor of our Creators Wanted efforts in 2020. October is Manufacturing Month and the first Friday of the month is Manufacturing Day, organized nationally by the Manufacturing Institute. We will deploy our Creators Wanted message via MFG Day across the country either through in-person or virtual events.
We will have additional information about MFG Day by June 22, 2020, and more information about the Creators Wanted tour schedule by July 1, 2020. You can register your MFG Day events right now at this link.
Thanks to the support of our sponsors, we’re building a first-of-its-kind traveling modern manufacturing tour, developing the tools and resources to connect with and inspire students and emerging workers across the country and strengthening the programs of The Manufacturing Institute.
We are committed to making this campaign a success, as we work to inspire a new generation of manufacturing workers, a generation whose ingenuity will help this country face the unprecedented challenges of the future. We will continue to monitor the situation closely with health and safety top of mind. We will advance the campaign in the safest and most effective way possible.
Campaign manager, Creators Wanted campaign
Vice President, Brand Strategy, National Association of Manufacturers