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About Creators Wanted

Building the Workforce of Tomorrow

Manufacturers in the United States need to fill 4 million jobs by 2030, according to a workforce study by The Manufacturing Institute and Deloitte. More than half of those jobs could be left unfilled because of two issues: a skills gap and misperceptions about modern manufacturing.

Creators Wanted is the manufacturing industry’s largest campaign to build the workforce of the tomorrow—and inspire, educate and empower a new generation of creators in the United States today. It’s a joint campaign of the National Association and The Manufacturing Institute, the 501(c)(3) non-profit education and workforce development partner of the NAM. Half of funds raised for Creators Wanted support the MI’s workforce development efforts into 2025, including for initiatives focused on students, women, veterans, workers and underrepresented communities. The other half of funds raised for Creators Wanted go to online events/programs, digital content and tools and a nationwide tour to build the talent pipeline and shift perceptions about manufacturing careers among students, parents and teachers.

By 2025, Creators Wanted aims to reduce the skills gap in the United States by 600,000, as well as increase the number of students enrolling in technical and vocational schools or reskilling programs by 25% and increase the positive perception of the industry among parents to 50% from 27%.

Click here to see how we’ll achieve these goals and view our 4 Pathways to Success.