Creators Wanted Select Media Clips
Since launching the Creators Wanted Tour, we’ve amassed uniformly positive press about modern manufacturing careers across the country. All told, according to the best estimates, our earned media would amount to $5.6 million in paid media for the industry. Here’s a selection of press clips and owned media about the tour.
Television
- Matthew Herchik, “Creators Wanted is new at Circleville Pumpkin Show,” NBC4 Columbus, Oct. 18, 2023.
- Amy Steigerwall, “Creators Wanted is new attraction at the Pumpkin Show,” CBS Columbus, Oct. 18, 2023.
- “Labor Shortage in the Trades,” The Almanac, TBT Minneapolis (PBS), Sept. 29, 2023.
- Paul Milliken, “SkillsUSA Brings National Conference Back to Town,” Good Day Atlanta, Fox 5 Atlanta, June 20, 2023.
- Tony Dokoupil, “Manufacturing Job Openings,” CBS Mornings, CBS News, Jan. 26, 2023.
- Adrienne Bankert, “4M Manufacturing Jobs by 2030,” Morning in America, News Nation, Nov. 17, 2022.
- “Trabajos en la industria de la manufactura en Estados Unidos,” Univision Chicago, Nov. 15, 2022.
- Erin Brown, “Creators Wanted Program,” 25 News WEEK (Peoria/Bloomington, Ill.), Oct. 24, 2022.
- Anna Marie Schutt, “Creators Wanted Job Fair visits Decatur,” 23 WIFR CBS (Rockford, Ill.), Oct. 24, 2022.
- Mike Miletich, “Mobile ‘Creators Wanted’ campaign inspires future manufacturers,” WGEM (Springfield, Ill.), Oct. 24, 2022 (this piece was rebroadcast in the following markets: Bridgeport, W.V.; Davenport, Iowa; Laredo, Texas; Lubbox, Texas; Jonesboro, Ark.; Louisville, Ky.; Omaha, NE; Fairbanks, Alaska; Amarillo, Texas; North August, S.C.; Evansville, Ind.; Topeka, Kan.; Quincy, Ill.; Cincinnati, Ohio; Sarasota, Fla.; Lake Charles, La.; Honolulu, Hawaii; Myrtle Beach, S.C.; Harrisonburg, Va.; Shreveport, La.; Scottsbluff, Neb.; Jackson, Miss.; Iron Mountain, Mich.; Lansing, Mich.; West Palm Beach, Fla.; Charleston, S.C.; Baton Rouge, La.; Birmingham, Ala.; Meridian, Miss.; Charlotte, N.C.; Rutland, Vt.; Waco, Texas; Bowling Green, Ky.; Reno, Nev.; Tallahassee, Fla.; Lincoln, Neb.; Wausau, Wis.; Columbus, Ga.; and Gainesville, Fla.)
- “Creators Wanted comes to Decatur,” WIND-TV NBC (Decatur, Ill.), Oct. 24, 2022.
- “Clyburn visits Nephron Nitrile for National Manufacturing Day celebration,” WIS News 10 (Columbia, S.C.), Oct. 7, 2022.
- Simone Jameson, “SC manufacturing leaders struggling to hire talent, end pandemic, ABC4 News (Columbia, S.C.), Oct. 7, 2022.
- “Creators Wanted Experience encourages kids to explore manufacturing jobs,” ABC 12 News (Flint, Mich.), July 13, 2022.
- Interview with Nick Pinchuk, Chairman and CEO, Snap-on Tools, Squawk on the Street, CNBC, March 8, 2022.
- Suzanne O’Halloran, “Manufacturers offer ‘upskilling’ and seek ‘creators’ to fill over 800,00 jobs,” Fox Busines, March 3, 2022.
- Wayne Carter, “Creators Wanted: Connecting Employers and Students,” NBC DFW (Dallas-Ft. Worth, Texas), Dec. 3, 2021.
- Morgan Fogarty, “‘Creators Wanted’ Tour,” Nov. 17, 2021, WCCB Charlotte, Nov. 17, 2021.
- Susanna Black, “Group hopes to recruit high school students to take up manufacturing jobs,” WSOC-TV (Charlotte, N.C.), Nov. 16, 2021.
- Connell McShane, “Manufacturers hit the road to find new workers,” Fox News, Nov. 10, 2021.
- Connell McShane, “Manufacturers start national recruitment program,” Fox Business, Nov. 9, 2021.
- Connell McShane,” Manufacturers hit the road to hire,” Fox Business, Nov. 9, 2021.
- Chris Nguyen, “Workforce of the future,” CNN Newsource, Nov. 9, 2021 (CNN Newsource affiliates ran the piece ran in more than 150 media markets, including Houston, Atlanta, Detroit, Seattle-Tacoma, Minneapolis-St. Paul, Decemer, Cleveland-Akron, Charlotte, Pittsburgh, Raleigh-Durham, Indianapolis, San Antonio, Milwaukee, Grand Rapids-Kalamazoo).
- Amanda Rooker, “Reynolds calls for Iowans to apply to the thousands of open manufacturing jobs,” KCCI Des Moines-CBS, Nov. 9, 2021.
- Mary Sugden, “Finding the next generation of workers,” We Are Iowa (Des Moines, Iowa), Nov. 9, 2021.
- Andy Fales, “Manufacturing tour comes to Iowa,” WHO 13 (Des Moines, Iowa), Nov. 9, 2021.
- Simone Jameson, “Manufacturing leaders use interactive platform to drum up interest amid staffing shortages,” WACH Fox 57 (Columbia, S.C.), Oct. 21, 2021.
- Amy Wood, “Manufacturing workforce development,” WSPA7 (Columbia, S.C.), Oct. 22, 2021
- Aaron Rhody and Patsy Kelly, “Promoting high schoolers to get into manufacturing,” WBTW News 13 (Columbia, S.C.), Oct. 21, 2022.
- “Creators Wanted visits Columbus,” Fox 5 Columbus (Columbus, Ohio), Oct. 7, 2021.
- Taneisha Cordell and Nicole DeChant, “New campaign highlights thousands of opening manufacturing jobs in Ohio, lures interested workers,” News 5 Cleveland, Oct. 6, 2021.
“Creators Wanted earned media has generated what would amount to more than $5.6 million in paid media.”
-TALLIED BY Critical Mention, September 2023
- Robert Stewart, “Dow CEO visits Plaquemine to recruit students into the manufacturing workforce,” The Advocate (Baton Rouge, La.), April 26, 2023.
- Paula Jones, “Educational escape room introduces kids to exciting advances in STEM,” BRProud.com (Baton Rouge, La.), April 26, 2023.
- Jim Patterson, “Building Pathways to Success in Louisiana,” Louisiana Trade & Commerce, April 25, 2023.
- Jim Fitterling, “‘Creators Wanted’ in Baton Rouge,” Louisiana Policy Review, April 25, 2023.
- Jay Timmons and Blake Moret, “Creating the Future in Manufacturing,” The Daily Line (Chicago, Ill.), Nov. 14, 2022.
- Taylor Vidmar, “Creators Wanted Tour: Local students are ‘the future of manufacturing,'” Herald & Review (Decatur, Ill.), Oct. 24, 2022.
- Mark Denzler, “Opinion: Illinois manufacturers have a job waiting for you,” Chicago Sun Times, Oct. 24, 2022.
- Christina Lee Knauss, “Manufacturing takes center stage at Nephron Nitrile,” Columbia Regional Business Report (Columbia, SC), Oct. 7, 2022.
- Dan Chalk, “‘Creators Wanted’ conveys urgency of manufacturing labor shortage,” Midland Daily News (Midland, Mich.), July 14, 2022.
- John Walsh, “Opinion: This is your chance to create the future,” Midland Daily News (Midland, Mich.), July 13, 2022.
- Jim Fitterling and Jay Timmons, “Commentary: Creators wanted — opportunity abounds in manufacturing,” Crain’s Detroit Business, July 12, 2022.
- Mike Lamach and Jay Timmons, “Viewpoint: Leading manufacturers are calling all Carolinas creators,” Charlotte Business Journal, Nov. 16, 2021.
- Gary Salamido, “Opinion: Manufacturers’ tour visits Charlotte Nov. 16-19,” Business North Carolina, Nov. 11, 2021.
- Lou Kennedy and Mike Lamach, “Opinion: Manufacturers want job-seekers to know: ‘Creators Wanted,” Greenville News, Oct. 25, 2021.
- Christina Lee Knauss, “Creators Wanted workforce event extolls manufacturing careers,” Columbia Regional Regional Report, Oct. 21, 2021.
- Bob Morgan, “Commentary: Want to build stuff? SC manufacturers might be your future,” Post and Courier (Columbia, S.C.), Oct. 15, 2021.
- Ryan Augsburger, “Opinion: ‘Creators Wanted’ in Columbus now–Manufacturing jobs with above-average pay up for grabs,” Columbus Dispatch, Oct. 5, 2021.
- Editorial Board, “Texas needs skilled workers, here’s an idea to build them at home,” Dallas Morning News, July 17, 2021.
Owned Media
- YouTube Playlist of Creators Wanted Tour highlight videos and student, educator, parent and manufacturer testimonials
- “Creators Wanted Tour Revs Up at Indy 500,” CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, May 30, 2023.
- “Creators Wanted is the Best Mobile Marketing Tour!,” CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, May 10, 2023.
- “Students Build the Future in Ohio,” CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, May 9, 2023.
- “‘The Best Thing I Ever Did,’ Creators Wanted stops in Louisiana,” CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, April 28, 2023.
- “The Next Step in Building the Manufacturing Workforce,” CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Feb. 17, 2023.
- “Building the Future Workforce at Rockwell’s Automation Fair,” CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Nov. 22, 2022.
- “Creators Wanted Moves the Needle in Decatur,” CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Oct. 27, 2022.
- “NAM Board Leaders Headline Creators Wanted Kickoff in Decatur,” CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Oct. 25, 2022.
- “Creators Wanted ‘Lends a Helping Hand’ in S.C.“, cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Oct. 12, 2022.
- “Creators Wanted Inspires Students in Tennessee,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Oct. 4, 2022.
- “Creators Wanted Kicks Off Fall Tour 2022 in Tennessee,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Sept. 28, 2022.
- “Creators Wanted Gets Set for Fall Tour,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Sept. 8, 2022.
- “Shattering Records: Creators Wanted Has a Big Impact in Michigan,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, July 20, 2022.
- “‘It Is the Future’: Creators Wanted Arrives in Midland, Michigan,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, July 14, 2022.
- “‘Calling All Creators: Creators Wanted Live Arrives at Open Call 2022,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, June 30, 2022.
- “‘Manufacturing ‘Is the Place to Be’: Creators Wanted Wraps Freeport Stop,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Apr. 29, 2022.
- “‘Find Your Future’: Creators Wanted Arrives in Freeport, TX,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, April 27, 2022.
- “Spotlight on Scottsdale: Creators Wanted Comes to Arizona,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, March 11, 2022.
- “‘You Guys Rock’: Creators Wanted Inspires Dallas/Fort Worth,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Dec. 7, 2021.
- “‘You’ll Never Be Bored’: Exciting Careers on Display in Dallas/Fort Worth,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Dec. 1, 2021.
- “Making a Difference: Creators Wanted Visits Charlotte,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Nov. 23, 2021.
- “Interactive Experience Meets Job Coaching: Creators Wanted in Iowa,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Nov. 16, 2021.
- “‘A Heck of a Lot of Fun’: Creators Wanted Kicks Off Pella Stop,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Nov. 10, 2021.
- “‘I Want to Be a Manufacturer’: The Reaction to Creators Wanted in S.C.,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Nov. 3, 2021.
- “Creators Wanted Makes a Splash in West Columbia,”cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Oct. 26, 2021.
- “Leaders Turn Out for Creators Wanted in S. Carolina,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Oct. 22, 2021
- “Creators Wanted Comes to Columbus,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Oct. 8, 2021.
- “Creators Wanted Unveils Interactive Game,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, Oct. 7, 2021.
- “Manufacturing Leaders Get a Sneak Peek at Creators Wanted,” cross posted across CreatorsWanted.org, Input, NAM.org and TheManufacturingInstitute.org, June 24, 2021.
