“[Creators Wanted] is how we build a worker pipeline to support the economic rebound,” said The Dallas Morning News Editorial Board. The ringing endorsement comes after the newspaper previewed the campaign and mobile experience in Dallas, while the team makes final preparations for the September 2021 launch of the in-person tour.
Other highlights from the editorial:
- “With competition for employees at historic highs, one trade association is ramping up recruitment efforts to reach potential workers earlier and more creatively than ever. This is a smart approach that may be a harbinger of things to come ….”
- “The National Association of Manufacturers (NAM) has created a campaign called ‘Creators Wanted’ that will visit schools and community gathering places around the country in coming months to attract future workers to that industry. Creators Wanted features a tractor-trailer-mounted escape room and “immersive experience” designed to hold kids’ attention while also overcoming stereotypes that keep students from choosing careers in manufacturing.”
- “[The Creators Wanted] impulse is well-conceived and perfectly timed.”
- “Creators Wanted is a clever approach that teens will enjoy. We encourage parents and guidance counselors to consider it. But the larger point here is about the pipeline of workers needed to ensure our economy can continue to grow. NAM has taken the initiative to improve that pipeline, putting them ahead of the competition for now. We hope to see others join that race soon.”
To read the full piece, click here.