Making a Difference: Creators Wanted Visits Charlotte

Creators Wanted is having a moment. In Charlotte, North Carolina, the fourth stop of the mobile experience’s five-city expedition around the U.S., the Creators Wanted Tour Live continued to generate big excitement about manufacturing and the career opportunities the industry offers.

“I’m only 22 and I bought a house, a boat and a dirt bike,” said Ketchie Inc. Lathe Department Lead Machinist Zach Whitley, during a nationally aired live Creators Wanted Spotlight conversation with students from East Mecklenburg and Hopewell high schools. “Manufacturing is what has enabled me to have this lifestyle.”

Makers needed—and rewarded: The spotlight event was part of the four-day stay of the mobile experience at Central Piedmont Community College presented by Trane Technologies. The tour, a project of the NAM and its workforce development partner, The Manufacturing Institute, seeks to inspire, educate and empower the next generation of manufacturers—and recruit at least 600,000 new workers to address the manufacturing talent shortage, which is estimated to leave more than 2.1 million jobs unfilled by 2030, according to Deloitte and the MI.

Its message seems to be getting out.

  • “I had never heard of manufacturing before” today, Anson High School sophomore Janita Willoughby told Charlotte Channel 9 WSOC-TV reporter Susanna Black. But as it turns out, in a manufacturing career “you’re making a lot of money and you’re doing stuff you like, so that’s a good thing,” she said.

Goings-on galore: In addition to the spotlight event, the student- and job seeker-focused happenings in Charlotte were many and varied. They included:

  • A kick-off event featuring talks from speakers including North Carolina Governor Roy Cooper, Creators Wanted Legacy Sponsor Trane Technologies’ Mike Lamach, NAM Board Chair and Trane’s executive chair, Charlotte-Mecklenberg Schools Superintendent Earnest Winston; Community College Chief Academic Officer Heather Hill; MI Executive Director Carolyn Lee; and NAM President and CEO Jay Timmons
  • A manufacturing fair with local manufacturers and education partners, highlighting local career opportunities and pathway programs, certifications and degrees for those interested in manufacturing
  • Tours by local high school students of the escape room-like Creators Wanted experience
  • Q&A sessions in which students had the opportunity to discuss the manufacturing industry and its jobs with real manufacturers

“Something that excites you”: “There’s a common misconception that manufacturing is boring,” Lamach told an audience of students at the Charlotte kick-off event. “What I love about this Creators Wanted tour is how it pulls you [toward] the many different possibilities in manufacturing. There are many different kinds of opportunities to learn and grow, and all kinds of ways to make a difference. I hope you’ll find something that excites you.”

  • The Charlotte stop hosted more than 450 students from West Mecklenburg High School, Anson High School, South & West Stanley High Schools, Floyd Johnson Technology Center, East Mecklenburg High School, Hopewell High School, Myers Park High School, Rowan-Salisbury High School, Harding University High School, the Epiphany School of Charlotte and CPCC, generating approximately 68,000 email signups.

Highlights: Video and photos show some of the fun and learning that took place last week.

A Trane Technologies team member talks to student attendees at a Creators Wanted event.

Local high school students and teachers proudly display their escape room times.

The race to the gateway to the future was on in Honda’s “Sum of All Parts” challenge, where these students made the correct choice as to what product this team of Honda associates is creating.

Students had fun working with DJ Enferno to make their own Creators Wanted music anthems, putting more of the creativity central to manufacturing to work.

The tour in Charlotte brought manufacturing’s promise to students with differing abilities. Teachers reacted positively to the impact of the experience.

Lamach, whose leadership on Creators Wanted helped get the campaign off the ground, took the stage to emphasize what the tour is all about: students.

The response: Creators Wanted earned notice from some well-known names, both in North Carolina and elsewhere, including Sen. Thom Tillis, WSOC 9’s Joe Bruno and Central Piedmont Community College.

Media mentions: In addition to WSOC-TV, broadcast and online news outlets including the Charlotte Business Journal, WCCB Charlotte and Business North Carolina also covered the Creators Wanted Charlotte stop.

The final say: “You can’t create the future unless you’re engaging the future,” said Chrys Kefalas, chief strategist of the tour and vice president of brand strategy at the NAM. “Students came to us not thinking about manufacturing as a career and left aspiring to careers in the industry. Resumes were handed to manufacturers. We’re creating lasting memories that won’t just result in new workers but [will] also change lives.”

Interactive Experience Meets Job Coaching: Creators Wanted in Iowa

NAM Newsroom–Part hands-on science and technology experience, part TED Talk, part career coaching—that might be the best way to describe the Pella, Iowa, stop of Creators Wanted Tour Live, which wrapped last week.

Pella was the third stop on the mobile experience’s expedition around the country, following Columbus, Ohio, and West Columbia, South Carolina. The objective of Creators Wanted, a brainchild of the NAM and its workforce development and education partner, The Manufacturing Institute, is to inspire, educate and empower the next generation of manufacturers. It aims to help fill the more than 4 million open positions expected in the industry between now and 2030, a number forecast by Deloitte and the MI.

A rewarding field: Manufacturing “is a field that has always rewarded technical skills, hard work and an innovative imagination that refuses to settle for business as usual,” Iowa Gov. Kim Reynolds, who spoke at the tour stop’s kickoff event, told the audience of local high school students, teachers and media members. “Too many young people simply don’t know about” the many opportunities in manufacturing, she pointed out.

Much to see and do: The events of the three-day stop included:

  • Speeches from Gov. Reynolds, MI Executive Director Carolyn Lee, Vermeer Corporation President and CEO Jason Andringa (the host of the Pella tour stop), Pella Corporation President and CEO Tim Yaggi and Iowa Association of Business and Industry President Mike Ralston;
  • Mobile experience tours, where attendees got to solve escape room–like challenges and manufacturing-related puzzles;
  • A panel with representatives from Vermeer Corporation and Pella Corporation who highlighted the exciting, well-paying jobs available in manufacturing;
  • A softball toss/window-strength test in which participants threw balls at a window made by Pella Corporation; and
  • Manufacturing demonstrations and other hands-on opportunities for visiting local middle- and high-school students.

‘Making our world a better place’: “You’re going to see for yourself how manufacturers like Vermeer Corporation, Pella Corporation and thousands of others across the country are making our world a better place,” NAM President and CEO Jay Timmons told the crowd at the premier Pella event. “We’re here at Pella today because…we want you to be a part of the manufacturing workforce.”

Impact: The tour stop reached more than 500 students and generated approximately 25,000 email sign-ups.

Some of the fun: Photos and videos from the three days show some of the educational and entertaining activities on offer:

 

 

A Pella Middle School student tours the mobile experience at Vermeer Corporation.

A Pella student puts on a welding mask at the Vermeer Corporation welding station.

Pella-area high-school students pose in front of the mobile experience with Timmons, Gov. Reynolds, Lee and Ralston.

A Pella student tries out the Pella softball toss.

The response: Excited messages from tour stop sponsor Vermeer Corporation, journalists including Fox News broadcaster Connell McShane and business associations such as the Iowa Association of Business and Industry filled the Twitterverse last week in response to the mobile experience and its message.

The last word: Andringa underscored the readiness of his company to take on new creators. He said, “Vermeer has been proud to help generate and develop the next generation of the workforce we need for manufacturing.”