In an appearance on CBS Mornings, National Association of Manufacturers President and CEO and Manufacturing Institute Board Chair Jay Timmons addressed the issue of finding enough skilled workers to fill available jobs in the manufacturing industry. According to Timmons, there are “More jobs than we have people to fill them, about 1.5 jobs for every one worker” and “now it’s kind like all hands on deck … we’ve got to fill these jobs that are open.”
The morning show feature highlighted that approximately 800,000 open jobs in manufacturing currently exist in the United States and that the average salary of a manufacturing worker is more than $30 per hour. In other words, there are plenty of opportunities available for individuals looking for a rewarding career in modern manufacturing.
However, misperceptions about modern manufacturing careers remain an obstacle in closing the gap between job openings and qualified applicants. To combat this challenge, the National Association of Manufacturers and the Manufacturing Institute’s Creators Wanted campaign continues to advance in educating, inspiring and empowering a new generation of manufacturers in the United States and recruiting manufacturers today. The campaign recently surpassed 1 million email signups by students and potential career influencers, who want to learn more about modern manufacturing.
Sign up to get more manufacturing career information!
With a skills gap and misperceptions about modern manufacturing threatening to leave millions of manufacturing jobs unfilled by 2030, Creators Wanted, a campaign by the NAM and the Manufacturing Institute, stepped in. Now, it is seeing eye-popping results as it works to inspire 600,000 new manufacturers by 2025.
Promoting knowledge: These latest stops have bolstered the tour’s overall reach. As of this month, the tour has brought 7,900 students through its immersive experience and motivated 840,000 students and potential career mentors—including parents and educators—to sign up online to learn more about manufacturing careers.
“Our propriety algorithm for directing our campaign’s content to potential future manufacturers continues to get even more effective as we engage more people,” said NAM Managing Vice President of Brand Strategy Chrys Kefalas.
“We’ve added more than 500,000 people to our email network since only September, giving the industry a powerful tool to reengage important audiences in building the future workforce.”
Changing minds: Creators Wanted is focused on exposing students, parents and teachers to the reality of modern manufacturing to challenge outdated notions and encourage young people to see manufacturing as a potential career.
Approximately 75%of people who have participated in the tour reported that they left the experience with a significantly improved view of modern manufacturing careers.
Getting the word out: In addition, Creators Wanted has generated approximately $5 million in positive earned media about the campaign and modern manufacturing careers—ensuring that people across the country gained greater awareness of the campaign’s resources and significant need for talent in manufacturing.
Building on progress: These results build on the sustained workforce solutions of the MI, the workforce development and education partner of the NAM, which runs programs geared toward women, veterans and underrepresented communities.
The MI and Deloitte report that positive perception of manufacturing careers among parents has soared from 27% when the tour started to 40% today—closing in on the goal of 50% by 2025.
The road ahead: The campaign will soon deploy additional resources for job seekers and students at CreatorsWanted.org, in partnership with FactoryFix, the official recruiting partner of the campaign. Find out more about the Creators Wanted campaign here.
This article was originally published December 15, 2022, on NAM.org.
What was the collective mood at the premier event of Creators Wanted Tour Live’s fifth stop? Upbeat and excited. In Dallas/Fort Worth Tuesday, before racing to the future in the Creators Wanted mobile experience, students from Tarrant County College and local high schools heard from leaders in education and manufacturing about the industry’s many exciting career opportunities.
NAM Newsroom — The manufacturing skills gap in the U.S. could result in 2.1 million unfilled jobs by 2030, according to a new study by Deloitte and The Manufacturing Institute, the workforce development and education partner of the NAM. The cost of those missing jobs could potentially total $1 trillion in 2030 alone.
The study’s dramatic findings come from online surveys of more than 800 U.S.-based manufacturing leaders, as well as interviews with executives across the industry and economic analyses. All told, they paint a worrying picture of manufacturing’s labor shortage. The lack of skilled labor was the industry’s major challenge even before the pandemic, according to the NAM’s quarterly outlook surveys—and this new study shows it’s still a major concern today.
The hard data: About 1.4 million U.S. manufacturing jobs were lost during the early days of the pandemic, according to the study, setting back the manufacturing labor force by more than a decade. However, the industry has largely recovered those lost jobs and is now urgently seeking more workers.
While the manufacturing industry recouped 63% of jobs lost during the pandemic, the remaining 570,000 had not been added back by the end of 2020, despite a near record number of job openings in the sector.
The inside scoop: Manufacturers surveyed reported that finding the right talent is now 36% harder than it was in 2018, even though the unemployment rate has nearly doubled the supply of available workers.
Executives reported they cannot even fill higher paying entry-level production positions, let alone find and retain skilled workers for specialized roles.
A long-term challenge: 77% of manufacturers say they will have ongoing difficulties in attracting and retaining workers in 2021 and beyond.
A bright spot: Fortunately, the study found that diversity, equity and inclusion (DEI) initiatives exert a growing influence on workforce trends and can help manufacturers fill these empty jobs. Manufacturers have more work to do to attract larger numbers of women and diverse workers to the industry, and the Institute is leading an industry-wide effort to close the opportunity gap.
Deloitte says: “Given the foundational role the manufacturing sector plays in our nation’s economy, it is deeply concerning that at a time when jobs are in such high demand nationwide, the number of vacant entry-level manufacturing positions continues to grow,” said Paul Wellener, Deloitte vice chairman and U.S. industrial products and construction leader. “Attracting and retaining diverse talent presents both a challenge and solution to bridging the talent gap. To attract a new generation of workers, the industry should work together to change the perception of work in manufacturing and expand and diversify its talent pipeline.”
The Institute says: “Manufacturers are proud to lead efforts to build stronger, more diverse and inclusive workplaces because we are committed to being the solution,” said Carolyn Lee, executive director of the Institute. “As we expand our programs at The Manufacturing Institute, and work with the National Association of Manufacturers on initiatives like our Creators Wanted campaign and tour, we’re making sure that Americans of all backgrounds in all states can find a home in manufacturing and get equipped with the skills to seize these opportunities.”
Fox61 reports on the fourth “stop” of the Creators Wanted virtual event series, Stanley Black and Decker and New Britain, Conn., to focus on the digital transformation and the opportunities it’s creating for workers and small enterprises.
MFG Day 2020 faced extraordinary challenges this year, but thanks to a mobilized grassroots movement of manufacturers and key partners nationwide, more students, parents, teachers and educators had access to the real picture, and people, of modern manufacturing than ever before.
Here is a highlight reel of this year’s record-setting MFG Day:
Thank you to all the manufacturers and groups around the country who hosted events and amplified our #CreatorsWanted story, and a special thanks to our generous sponsors, including National Sponsors Salesforce, PTC and Microsoft; Platinum Sponsors Walmart and ABB; and Gold Sponsors Emerson, Siemens and Polaris.