Surveys have pointed to the Creators Wanted immersive experience’s impact, with more than 75% of students and other attendees reporting a significantly improved view of modern manufacturing careers after exiting the mobile escape rooms concept. Now, one more sign of success: Creators Wanted wins the coveted Ex Award, presented by Event Marketer, for Best Mobile Marketing Tour (B-to-C).
The details: As part of the Experiential Marketing Summit in Las Vegas, the event industry’s mega show for marketing executives and leading companies and agencies, Event Marketer handed out its 21st annual Ex Awards in a range of categories recognizing the industry’s most impactful strategies and tactics for 2022.
- Creators Wanted took home the top prize in a heavily contested category, besting Gold Finalist Buick for its #SeeHerGreatness campaign and Silver Finalist WhistlePig’s Bourbon Tour.
- Companies like Audi, Adidas, Meta, Visa, Google, Hilton, Land Rover, Reddit, Procter and Gamble, Dunkin’, JPMorgan Chase, Prime Video and McDonald’s, among other leading brands, won top honors in other categories.
Power of partnership: The award also recognized the efforts of agency partner, Advoc8, in helping the National Association of Manufacturers and the Manufacturing Institute develop and execute the first-of-its-kind immersive experience and tour to build excitement about modern manufacturing careers and help manufacturers with their talent needs today.
The numbers: After 16 tour stops, more than 7,000 students, as well as parents, teachers and other career mentors, have challenged themselves to get to the future in the immersive experience, busting myths, solving riddles, finding clues and getting hands-on with manufacturing technologies in the process. Leveraging the tour’s surround-sound effect online and earned media, 1.2 million students and career have signed up online to learn more about modern manufacturing careers.
- The campaign created an online version of the immersive experience to reach more people nationwide, matching it with a jobs and training programs resource hub and other activities, such as 3-D tours, winning praise from educators and parents.
Key point: “The student, parent/guardian and teacher-engagement really tells the story of Creators Wanted,” said Chrys Kefalas, NAM Managing Vice President of Brand Strategy. “We’re not just grabbing attention, we’re not just changing views … we’re changing lives.”
See the full list of Ex Award honorees here.